Digital Advice for SME’s in Lancashire

Roger England - Lancashire Digital ConsultantHi, I’m Roger England and I’ve been successfully marketing direct-to-consumer businesses for over 25 years. I can now bring my extensive experience and expertise to help you grow your online business in Lancashire and the North West. Here’s a brief overview of my experience to date:

Direct marketing background

After graduating from Durham University, my first foray into marketing was with Citibank’s Diners Club where I ran the Dividends Programme, the UK’s first card loyalty programme. These were the days before the internet was invented but solid direct marketing experience is a great grounding for anyone wanting to grow a direct-to-consumer business in today’s digital world.

Experienced in travel, wine and clothing sectors

As Marketing Manager at Laithwaite’s Wine, I led the company’s highly successful business partner strategy, setting up partnerships with blue-chip brands such as BA, NatWest, American Express, The National Trust. I also led the company’s rebranding to Laithwaites and was responsible for all new customer acquisition.

Whilst Commercial Manager at Thomson Holidays, I launched a merchandising programme targeted at their popular kids clubs, with new products such as the Thomson the Dog cuddly toy and CD’s proving immensely popular!

International marketing

I was enticed back into the wine business (it wasn’t difficult!) to lead Direct Wines’ international expansion into Germany and the USA. I spent two years in Chicago growing the mail order business from $18M to $60M within two years.

Focus on digital marketing

On returning to the UK, I was appointed Commercial Director for Virgin Wines, the UK’s leading online wine merchant before consulting for the high quality, multi-channel clothing specialist Charles Tyrwhitt. After a time running my own wine business (Wine Hound), I decided I’d like to put my experiences to good use by helping those at the start of the online sales journey achieve their ambitions.

And so Right Direction Marketing was formed and I now look forward to helping you get your online business growing. Do drop me a line or call me on 01772 774505 for an informal chat. I look forward to hearing from you!

Roger - signature




Roger England

Owner – Right Direction Marketing



  • CAM Digital Marketing Diploma
  • Digital Analytics Fundamentals
  • Diploma – Chartered Institute of Marketing
  • Durham University – BSc Geography



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