SEO actions you can do today

Search engine optimisation (SEO) is not something that online businesses can conquer overnight. Even by completing all our recommended SEO actions it can take weeks if not months before you see the benefits of all your hard work. But don’t be put off by the longer-term nature of site optimisation as the benefits are well worth it.

Getting your site onto Page 1 of Google rather than Page 2 can increase your site’s traffic almost twentyfold.

SEO actions - Google traffic by results page

 

Given the longer term nature of SEO, it’s perhaps not surprising that many site owners put off site optimisation in favour of gaining short-term returns through online advertising (Adwords, Facebook Ads etc) or other promotional activities. But don’t delay! Here are 4 key areas that you can action today and which will help improve your site’s organic traffic:

 

1. Content updates – Blogs and Social

In a recent Smart Insights Poll, content marketing was seen by marketing professionals as the most important digital trend of the year.

 

Digital-marketing-trends-2015-survey-SEO-actionsSearch engines give prominence to websites with new and relevant content, so make sure you’re providing it. There are numerous ways of creating and distributing content online but if you’re just starting on your content management journey we’ll focus on one of the simplest methods – Blogs.

Over the past few years, Blogs have transformed from often personal articles to being used increasingly by businesses to promote themselves and their services. Here are some practical tips to get you going:

SEO ACTIONS FOR TODAY

  • Create a realistic Blog schedule (if you can only write once a month then that’s fine, just stick to it).
  • Think of subjects you’ll enjoy writing about rather than forcing yourself to cover a specific subject (your articles will read so much better).
  • Jot down the keywords you want to focus on in each Blog and include these keywords (and variations) 2-3 times in each Blog.

There, that wasn’t too difficult was it? And don’t forget to post your Blogs via your social networks and email to your customer database.

 

2. Mobile-responsiveness

With more retail website visits now coming from mobile devices rather than desktops, you simply can’t afford not to give mobile customers an online experience that matches what customers see when viewing via a desktop.

Tuesday 21st April 2015 marked “Mobilegedon” when Google announced that it would be taking the mobile-friendliness of a web site into account when ranking websites.

So, from a customer experience and an SEO perspective, it’s now vital that your web site looks great on a mobile phone or tablet.

SEO ACTIONS FOR TODAY

Find out if your web site is mobile-friendly using this handy tool from Google.

If your site fails the test, talk to a developer about making your site mobile-responsive.

 

3. Links to your web site

External links to your web site from other quality sites are seen as a vote of confidence; simply put, the more quality links you have, the better your search rankings. Remember the word is quality; one link from the BBC website for example will be far more beneficial than hundreds of lesser quality links. If you’re not sure how many external links you have currently or how these compare to your competitors, find out before doing anything else.

SEO ACTIONS FOR TODAY

Use the link profile analysis tool from MOZ and enter your web address to see who’s linking to your site (you may need to register for a free 30-day trial to do this). Then do the same for your competitors and see if you can identify quality sites from which you can obtain a link.

 

4. Website Usability

Whilst content and technical improvements are really important, don’t ignore the fact that at the end of the day, websites are looked at by human beings. Your regularly-updated, mobile-responsive site means diddlysquat if visitors either can’t find what they’re looking for or are put off by wrong or missing information.

For example, higher-than-expected delivery costs was the top reason US online shoppers abandoned their shopping cart. Are your e-commerce site’s shipping charges clear to customers up-front?

 

SEO ACTIONS FOR TODAY

Take an hour to look at your site from a customer point of view. Go through the order process and place an actual order; question every single step. Ask friends and colleagues to give you honest feedback (and stay friends with them afterwards!). If it’s not obvious how to navigate your site, for example, you’ll end up with high bounce rates and frustrated customers, neither of which are good for business.

 

Obviously search engine optimisation covers a great deal more than the points we’ve covered above but you need to start somewhere. If you think other actions should be on this top 4 list, why not suggest them? Right Direction Marketing are a Preston-based digital consultancy specialising in search engine optimisation. Happy optimising!

TEST

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